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Scott aka CoachInnerThought's avatar

The "why" in the purchasing decision that u flag is super important. I find talking with athletes (or my own thoughts) it can be surprisingly difficult to identify especially with the influence of others or marketing. Or interestingly also difficult to influence once the purchase decision has been made but not yet bought. It can be quite enlightening to speak again on purchases 4-8weeks afterwards and see just how much is "dead data" recording

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