The "why" in the purchasing decision that u flag is super important. I find talking with athletes (or my own thoughts) it can be surprisingly difficult to identify especially with the influence of others or marketing. Or interestingly also difficult to influence once the purchase decision has been made but not yet bought. It can be quite enlightening to speak again on purchases 4-8weeks afterwards and see just how much is "dead data" recording
No doubt Scott. It's a really tough one, on some level there's an argument that getting people excited for exercise (or training) is great and so it doesn't matter. As I mentioned in the article, there are technophiles like myself where this may be enough. But ultimately, I think generally people should have a plan for the data and the device before buying it (or indeed upgrading).
I think interrogating that 'why' and the how it will be used will help people be really honest and then at least make a purchase in an informed way.
I do think that in the world of increasing data and metrics, where many companies are trying to build the 'dashboard of everything' (which is a much harder task than consumers understand) the coach can be a little caught in the middle - expected to integrate and interpret all the data without their choice of what is collected.
The "why" in the purchasing decision that u flag is super important. I find talking with athletes (or my own thoughts) it can be surprisingly difficult to identify especially with the influence of others or marketing. Or interestingly also difficult to influence once the purchase decision has been made but not yet bought. It can be quite enlightening to speak again on purchases 4-8weeks afterwards and see just how much is "dead data" recording
No doubt Scott. It's a really tough one, on some level there's an argument that getting people excited for exercise (or training) is great and so it doesn't matter. As I mentioned in the article, there are technophiles like myself where this may be enough. But ultimately, I think generally people should have a plan for the data and the device before buying it (or indeed upgrading).
I think interrogating that 'why' and the how it will be used will help people be really honest and then at least make a purchase in an informed way.
I do think that in the world of increasing data and metrics, where many companies are trying to build the 'dashboard of everything' (which is a much harder task than consumers understand) the coach can be a little caught in the middle - expected to integrate and interpret all the data without their choice of what is collected.